Gilgamesh Free Essays

The epic of Gilgamesh is about the ruler of uruk Gilgamesh and his quest to receive everlasting life. Gilgamesh wanted to receive everlasting life because he saw his best friend enkidu die of a slow agonizing death witch lead Gilgamesh to put his own mortality to question.. We will write a custom essay sample on Gilgamesh or any similar topic only for you Order Now Enkidu died this death as punishment for the thing he and Gilgamesh did like kill the bull of heaven and chop down all the trees in the cedar forest after killing the demon humbaba. So Gilgamesh goes to the end of the earth to find utnapishtims to grant him everlasting life. Utnapishtims tells him he can have everlasting life if he can stay awake for 7 days Gilgamesh fails immediately and ends up going back to uruk but before he goes back utnapishtims tells Gilgamesh about a flower that restores youth , so Gilgamesh gets the flower but it gets stolen so he leaves with nothing but knowledge witch he shares with his people. The main character is Gilgamesh he is a hero, fiercest of warriors he is two thirds god one third human and has super natural abilities.. fter seeing his friend enkidu die he goes off on a quest to get him out of the house of dust and gain everlasting life. Gilgamesh had to prove himself many times in the story by defeating challenges that faced him , killing the bull of heaven, when utnapishtim told him to sleep for seven days, getting the flower that restores youth and fighting offa pack of lions that the gods sent after him. The was an abundant presence of mythical beings the sun god, enlil the god of earth ,wind and air, and anu the god of the sky. His journey takes him to supernatural places such as the underworld the twin peaked mountain called mashu and on a boat journey through the waters of death. The story reaches a low point when Gilgamesh’s’ friend enkidu dies also when he failed utnapishtims challenge to stay awake for a week. The resurrection of the story was when Gilgamesh was told about the flower that restores everlasting life. He returns to uruk after the flower was stolen by a snake with much wisdom that he shares with his people. Gilgamesh’s characteristics define him as a quest hero. He is two thirds god and one third mortal and he is the strongest of men, he is ruler of uruk , the greatest of warriors and ambitious builder Gilgamesh surrounded his city with magnificent walls and glorious ziggurats, he was physically beautiful, immensely strong, and very wise. Gilgamesh’s flaws and virtues are very oversized. He goes on an epic quest after his best friend dies. He visits places that are supernatural and cannot be visited by humans. he was faced with many challenges that he over came to complete his quest. Sumer was one of the earliest civilizations of the near ancient east, located in the southern part of Mesopotamia. The term sumerian refers to the people who speak the Sumerian language. Sumer ancient Egypt and indusvalley civilization were considered the first settled society in the world to have all the features needed to have a civilization. The history of Sumeria dates back to the beginning of writing and law which the Sumerians were accredited for inventing. And was essential for maintaining order within city-states. For centuries city states used Sumerian law, which established penalties for certain offenses. This represents recognition that society can’t function without respect for life, property and shared values. The Sumerians were non Semitic people and were at one time believed to have been invader, as a number of linguists believed they could possibly detect a substrate language beneath Sumerian. However, archeological record shows clear uninterrupted cultural continuity from the time of the early unbaid period settlements in southern Mesopotamia. The Sumerian peoples farm land was mad fertile by slit deposited by the Tigris and the Euphrates rivers. By the late fourth millennium B. C. E. , sumer was divided into about a dozen independent city states, whose limits were defined by canals and boundary stones. Each was centered on a temple dedicated to the particular patron deity of the city and ruled over by a priest and or king, who was tied to the city’s religious rites. The principle Sumerian sites were the cities of mari, agade, kish, borsippa, nippur , isin, adab, shuruppak, girsu lagash, ur and eridu . he minor cities wear sippar , kutha, dilbat, marad, kisurra , zabala, umma , kisiga, awan, hamazi, eshnunna akshak, and zimbir. The Sumerian city-states rose to power during the prehistorical ubad and uruk periods. The historical record opens with early dynastic period from ca. the twenty ninth century B. C. E. , but remains scarce until the lagash period begins in the twenty sixith century. Classical sumer ends with akkadian empire in the twenty fourth century. Followed by the gutian period, there is a short â€Å"Sumerian renaissance† in the twenty second, cut short in ca. 000 B. C. E. by Amorite invasions. The Amorite â€Å"dynasty of isin† persists until ca. 1730 B. C. E. when Mesopotamia is united under Babylonian rule. Recapping my essay Gilgamesh is an epic about the ruler of uruk who went on a quest to find everlasting life but in the end Gilgamesh did not find everlasting life. His characteristics match that of an epic hero and the sumer civilization was one of the first civilizations to have all the essentials to be a civilization and the Sumerians were credited for inventing writing and law and wear a great civilization. How to cite Gilgamesh, Papers

Future Avon China Case free essay sample

Avon China does not want to limit its grown opportunities at this current time. At present, China has been geographically saturated with Avon boutiques but might net handsome profits by adopting a hybrid selling strategy to capture rural shoppers that don’t or can’t visit retail outlets. 2. What are the alternatives and chosen alternatives? Alternative 1: Avon China keeps its current retail sales via boutique and does not reintroduce the once successful direct-sales strategy that is continually successful in other geographic regions. Alternative 2: Avon liquidizes the retail boutiques and adopts direct sale strategy that was once the only strategy. Avon converts the retail boutiques into service centers to offer after-sales service to sales representatives, including pickups, product returns, credits, product trials, billing assistance and provide beauty consultation services to consumers. Alternative 1: Avon is encouraged to keep their original Retail â€Å"beauty boutique† strategy because history often repeats itself. Pyramid schemes would bear a poor brand association with Chinese consumers because of the economic instability caused in 1998. We will write a custom essay sample on Future Avon China Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Simply because the Chinese government has lifted the direct-selling band, it doesn’t suggest that Chinese sales representatives will likely follow that career path due to risk of being pressured to stock up by their agents and then being left in hot water. A multi-level award system would not sit well with Chinese citizens because of previously mentioned risk, conversely, a simple level award system will not motivate Chinese sales representative to move up the sales latter for incremental compensation. Therefore, it is most prudent to avoid direct sale strategy in China, although it was proven successful since penetration to China until 1998, because of the volatility of the culture. Also, given that Chinese federals are only implementing a trial-stage suggest that the government might implement another ban contingent on Chinese economic outcome. 3. What are the lessons learnt/key findings? * There are still plenty of cultural differenced regardless of current globalization trends. * China is a volatile country for direct-sales strategy * China’s aggregate population and buying power makes for an excellent investment . Questions/Comments intended to share during class discussion. Would the hybrid model require franchisees of the beauty boutiques to assume this distribution philosophy of doing business including selling inventory to sales representatives at reduced margin, crediting consumer products * Although the direct sales model has been proven to be financially less risky because of the low degree of operating leverage [low fixed costs and higher variable costs/commissions], does that reduction of risk outweigh the political and societal risk of Federals banning direct sales again and slow recruitment of sales agents.

Miracle on St Davids Day by Gillian Clarke Essay Example

Miracle on St Davids Day by Gillian Clarke Essay Miracle on St Davids Day is an enchanting, and ultimately optimistic poem relating to the theme of identity by Gillian Clarke. The poem tells the story of a man in a mental institution, who exceeds the expectation of both the nurses and his fellow patients when he regains the ability to talk. In the first stanza of the poem, Gillian Clarke describes the country house in what seems to be an idyllic setting, The sun treads the path among cedars and enormous oaks, it might be a country house, guests strolling. However despite the seemingly pleasant tone, implied by the use of her making it seem informal, through the relaxed wondering of what the House may have been, might be a country house, guests strolling, suggesting normality her use of the word might alerts the reader that this idyllic setting may be an illusion and not what it first seems. The illusion of normality is swiftly extracted by the opening line of the second stanza, I am reading poetry to the insane. This line ends with a certain finality, that is so abrupt that it disturbs the so far, flowing effect to the poem, also implying informality and normality, to the effects that it shocks the reader, not only in the disrupted rhythm of the poem but also in the disturbingly blunt reality of what she is saying. Furthermore this is shocking because it is not commonplace for people to be reading poetry to the insane. Gillian Clarke does this numerous times during the poem in order to stop the reader, so that the poem does not ramble, and make it more interesting, A beautiful chestnut-haired boy listens entirely absorbed. A schizophrenic. We will write a custom essay sample on Miracle on St Davids Day by Gillian Clarke specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Miracle on St Davids Day by Gillian Clarke specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Miracle on St Davids Day by Gillian Clarke specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This use of contrast between the descriptive lines of the opening stanza and the flat, and remarkably blunt, tones of this line introduce the reader to the contrast between the setting and the guests. As we can observe from the line following, I am reading poetry to the insane, which instantly restores the mood of the poem to informal with the humor, of the old woman who is constantly offering the narrator coal, when it is March and she would have no means of getting coal. By the use of having the woman saying humorous things, Gillian Clarke is also contrasting her with the other patients at the home, as she is the only one who is talking. The poem also uses poetic devises such as personification, An afternoon yellow and open mouthed. It uses metaphors, In a cage of first march sun, and similes such as, Outside the daffodils are still as wax, to make the poem more interesting to read, and also without these techniques the imagery of the poem, that the people in the home are daffodils would not be portrayed and the final message of the poem would not be presented to the reader. Thus the poem would be pointless. Gillian Clarke also uses enjambment in the poem, which disturbs the flow of the poem, and I think is also relating to the disturbed personalities of the patients in the home. Enjambment is effectively used in the third to fourth stanzas, as this is a rambling scene of the immense man struggling to get to his chair, and so Clarke reflects this in the appropriate use of enjambment between the stanzas. The first March sun is described as a cage in the third verse as it is saying that for these people who have no freedom, even their enjoyment of the sun is trapping them, and they have no choice but to be out absorbed in it. These poetic devices are also used to build up the character of the man in the poem. In the third stanza where the man is introduced, he is described as a big, mild man, and a laborer, who is being tenderly led. This use of contrasting language informs the reader that even though the man is large in size he has to be tenderly led like a child, continuing to imply to the reader that there is something wrong with him. This is confirmed in the forth verse where he is described as rocking, a common action by insane people as it comforts them. His description is also emphasized by the repetition of the words big, mild and dumb. These words make him seem even more immense, which is odd when they are combined with mild. When the huge laboring man speaks he is in beautiful surroundings reciting a poem about daffodils, which is not only being ironic but is breaking the stereotype of laborers being very masculine and rather insensitive, whereas here he is being portrayed as almost feminine and extremely sensitive. What strikes me most prominently when reading the poem is the amount of imagery used to bring emphasis to the overall meaning of Clarkes poem and to make it more interesting. She has chosen the Daffodils, by W. Wordsworth, as the music that the mute man chooses to speak after forty years of silence. I believe that she has also chosen to describe the man who cannot speak as mute as it is also a musical term, and so therefore is not just emphasizing that there is no speech in his life, but also that there is no music, relating with happiness and merriment, and therefore is saying that without speech there is no joy in the laborers life. However when the rhythm of the poetry he is read awakens him, it appears to turn apparent life into reality. The poem is a possible way to show his waking from a world of misery to a reality of natures beauty and rhythm, Since the dumbness of misery fell he has remembered there was a music of speech and that once he had something to say. This is also playing on the word dumbness, as dumbness aside from meaning stupidity also is relating to the man who cannot speak as a person who is mute can also be described as, dumb. Informing us that the poem is saying that music is good, as when he cannot speak, and there is no music, it is described as, misery and when this, falls, and he has remembered that there is something to say a thrush sings, representing happiness, and the once, wax still daffodils are flame, representing excitement, life and activity. Therefore Gillian Clarke is saying that the man was not properly alive until the music in his life was restored. He is reciting poetry because what he has heard from the nurses in the institution has restored his memory and he has remembered a poem that he had learnt as a child at school. We know this because Clarke informs us in verse thirty-one, Forty years ago, in a Valleys school, the class recited poetry by rote. I believe that Gillian Clarkes poem is also relating to music through this imagery. Since the dumbness of misery fell he has remembered there was a music of speech and that once he had something to say. When he speaks there is an immediate exchange of characteristics, the once lifeless patients are alert and the nurses are frozen as the patients once were. I also notice that in Clarkes poem the daffodils seem to represent the people at the home. At the start of the poem the daffodils are open mouthed showing the way that the patients dont react to the poetry, as this is the face that people use when they are bored and not listening. Their open mouths show how unreceptive the patients are, once again removing any sense of normality as Gillian Clarke alienates them from ordinary sane people. When the miracle of the man speaking occurs the flowers are silent and still, showing that far from the boredom and lack of interest displayed before, everyone is amazed. We can deduct that the daffodils are not merely flowers, by the use of lines such as, their syllables unspoken, as obviously, flowers can speak no syllables. I think that the use of the candle related words throughout the poem are deliberate, when the flowers are as still as, wax, the man is not speaking and when he does they are a flame, which is representing that the mans hope, which has always been there, the wax, but when he speaks it is a flame. It is alive. I think that the, first bird of the year in the breaking darkness is symbolic as the first bird of the year, is representing the first speech in the mans life for many years, and the darkness which is now breaking is the bad times of when he could not speak. His first words in many years are described as a bird, as this also relates to the theme of music. Gillian Clarke effectively alienates the patients in the home and portrays the fact that although they are physically there, they mentally are not by the constant use of word absent, I read to their presences, their absences. St Davids Day by Gillian Clarke illustrates the theme of identity through the use of including people in a mental institution, as they have no identity. Yet after forty years a mans identity breaks through. I believe that this poem is trying to communicate the fact that everyone has an identity; no matter how masked it is from the rest of the world, and by the use of describing them with flowers that cannot speak (which have inner beauty, she is saying that everyone has some kind of identity and beauty. Emotion plays an important part in the poem humor, misery and shock are shown to us and this makes the poems more realistic. Ultimately I feel the reason this is a very effective poem is that the use of daffodils and Wordsworth is subtle but carries a significant meaning that is backed up by the tone of the rest of the poem. I find that the poem is truly touching and although the main message of the poem is quite discrete, the way that it is portrayed makes it seem that you, the reader are really experiencing the miracle.

Essay about Denton Cty Financial Report

Essay about Denton Cty Financial Report Essay about Denton Cty Financial Report Denton County Annual Financial Report Government for Non profit –ACC206 Professor Higgins July 29, 2012 The disclosure of contingency liabilities has posed some concerns in business practices as it relates to the accuracy of financial reporting. With the recent market decline, many businesses have substantial cash flow issues and have closed without notice resulting in investor loss as well as loss of pensions for employees. This has caused an excessive amount of debt to be absorbed by banks and the government. In the details of the proposed amendment to FASB Statement No. 5 regarding disclosure of loss contingencies (2008), an entity shall disclose information about the risks associated with loss contingencies that will effect the entity’s potential financial position, cash flows and results of operation. According to the FASB concepts Statement No. 1(2008), which states, â€Å"financial reporting should provide information to help investors, creditors, and others access the amounts, timing, and uncertainty of prospective net cash inflows as it relates to the enterpriseâ₠¬ . When financial statements fail to disclose any future liabilities in any current period, assets are overstated and therefore result in greater risk for investors. Any pending litigation against a company should be disclosed to protect the rights of employees, clients and investors from losses. Although contingent liability is a result of future events, it creates a misrepresentation of a business financial position. Businesses prefer not to disclose any litigation because they are seeking financial opportunities such as loans or investors and without contingency disclosure; there is a greater chance to obtain financial stability. While lawsuits can be lengthy, there are many risks of damaging businesses when a contingency loss is validated and the financial reports reflect understated liabilities from non-disclosure of this event. Company appearing in good financial position pose financial disposition for investors, government and employees are pressed to find involuntary new jobs such as the what happened in the last few years. Because contingency liabilities are based on future events with probable values of loss, SFAS No.5 was challenged because of the word â€Å"probable†. According to SFAS No 5 (1998), â€Å"probable† means â€Å"likely to occur† instead of â€Å"more likely than not.† This definition created objections by lawyers who insist that this is recording of a liability based on judgment and alienates the government’s ability to fairly defend the public interest (1998). The interesting part of this is that accounting is reliable data and is not based on judgment but can be estimated in any given period. The principles set for recognizing a contingent liability are as important as those for long-term liabilities. Since liabilities represent the amount of debt a business has incurred, it should be reported accurately as an offset to assets. When we think about business operations as expenses occur, liabilities absorb the resources to sustain the business. It is important for business to analyze the financial position of the company before obtaining any outstanding debt. A contingent liability can absorb the financial position and cause a business to liquidate. Consequently, banks, creditors, other investors and en employees lose out as a result of a valid contingency loss. The proposed Accounting Standards Update (2010) states that with regards to loss contingencies, â€Å"entity shall disclose qualitative and quantitative information to enable financial users to understand all of the following, the nature of the loss contingencies, their potential magnitude, and their potential timing (if known)†. The ASU also would require public entities to present a table reconciling the total aggregate amount of the contingencies recognized in the statement of financial position at

How To Write A Call To Action With 54 Words + 6 Examples

How To Write A Call To Action With 54 Words + 6 Examples All of your content marketing success hinges on the  bounce and the  conversion. The two exist on a seesaw, the dreaded â€Å"bounce† on one side and â€Å"conversion† on the other. And what is the fulcrum at the center of the two that will determine which way it will tip?  Your call to action- aka  your  marketing CTA. Your content marketing lives and dies based on the success of your CTA. It determines if people take your content and bounce out on their merry way, never to return, or if they leap for the bait and go further into your  sales funnel. Knowing how to write a call to action that  hooks your readers interest is key to your contents survival. Know how to write a #CallToAction? Here are 54 words and 6 examples thatll unlock your #creativity. What Is A Call To Action? A call to action might be as simple as asking someone to: Sign up for your email newsletter. Download  free resources in exchange for an email address. Buy an ebook,  coaching service, or your product. A call to action might be at  the beginning  of a blog post, at the end of a blog post, or sprinkled throughout a landing page. As a marketer, you use a call to action  in any medium- videos, advertisements, blog posts, landing pages, and even social messages. Whatever form it takes, and wherever it appears in your content, a call to action is you providing your reader with some form of actionable task  and usually appears as a button, link within text, or an image of some kind. Whatever form it takes, a call to action  provides your reader with an actionable task. Content marketing is creating content, but with a purpose. All content has the purpose of establishing your expertise and being helpful to your reader so that they come back to you for more.  And of course, content has the purpose of bringing in new readers through  search engines. So  you must include purposeful elements in your content that specifically ask your reader to do something tangible instead of merely feeling warm fuzzies about your brand. You must regularly ask your reader to do something. A call to action not only gets your reader to do something that commits her further to what you are ultimately selling,  it's also something you  can measure. And, if you can  measure  it, you  can test, tweak, and change  it  so you learn more about your audience. Without a call to action, you're wasting your best efforts. Without a call to action, you’re wasting your best efforts and goodwill on readers who probably would take action and who probably would buy but you've  never pushed them to. Without writing a call to action, the most you’ll know about your reader is hits, page views, and bounces. You’ll spread lots of goodwill. But you’ll never make a sale. Recommended Reading: Here’s How You Can Double Your Blog Conversion Rate Right Now How To Write A Call To Action Using Exclusivity And The Undeniable FOMO When it comes to a powerful motivator for your call to action, FOMO, or the fear of missing out, is hard to beat. This is about exclusivity, which generally works in two ways: Only some get in.  By only letting a few get in, you suggest that those who do are lucky, should be thankful, are special, are deserving- anything of this nature. This is about status, namely who’s in and who’s out. In order for this to work, you have to make something amazing enough that people want  to be in on it. Anyone gets in, but with restrictions. Think of data rights management or DRM controls on ebooks and music. The product is available to anyone, but you need specific devices, tools, or access methods to use it. In this way, it's exclusive because you control how people use it and how they  can share or spread it. That fear of missing out taps into several human emotions (some of which we’d rather not admit to). It’s more than just fear because that fear is based in something else: Panic: â€Å"If I miss out, I’ll never know if this could have changed my life!† Greed: â€Å"I have to have everything.† Comparison: â€Å"I don’t want to be the only person without this!† Curiosity: â€Å"Could this possibly be as amazing as they describe?† Pride: â€Å"I got in and you didn’t. Ha ha.† Most of us are almost compulsively driven by these emotions. When you write a call to action, you must tap into these kinds of emotion- the ones that are so connected to exclusivity- because they're what drive people to act when it comes to selling. And when you’re selling something people don’t need  (i.e. food, water, shelter, new washer) and are instead trying to create a want (i.e. you just bought a new shirt, but why not get a few more?), you have to find another motivator for them to part with their money (or their email address). And, oddly, the fear and subsequent emotions that are tied into exclusivity are good ones to use. How To Use Exclusivity And FOMO In Your #CallToAction To Boost ConversionsHow To Put Exclusivity To Work In Your Call To Action Exclusivity rides on one main idea:  If you don’t do something now, you’ll never be able to do it again. You can hint at exclusivity through the words in your call to action. Think of any word or phrase that suggests now: Last chance Limited supply Only a few left Ends tomorrow Limited time only One-time offer Expires soon Urgent Deadline You get the idea. With FOMO, there isn’t time to think. The language all points to action immediately. So Call now  is much better than Call anytime. Recommended Reading: 3 Unusual Ways To Create Exclusive Content That Attracts A Crowd How To Write A Call To Action Using Hope As A Motivation Fear isn’t the only way to get people to act, though it's one of the most powerful. Hope can do the trick, too. First you need to create a sense of desperation. Illustrate just how big a problem  your readers have, and the hope to change it will suddenly make sense. While driving around town and checking errands off of my to-do list this past weekend, I took note of the billboards and signs outside of the stores and restaurants. I said to my friend, who was with me, that there was absolutely nothing that I needed, yet here I was, buying stuff. â€Å"I wouldn’t be dissatisfied with my life and possessions if they didn’t tell me it ought to be so,† I said, a bit annoyed. â€Å"You can’t sell to people who aren’t dissatisfied,† my friend replied. With dissatisfaction comes hope. Or it should, if you’re writing  your call to action correctly. How To Leverage  Hope With  Your Call To Action To tap into hope, you first must suggest hopelessness. By that, I mean you must show the reader that there is a problem, it’s a serious one, and they have it. And then you provide the solution and the hope. â€Å"You’ve tried everything to lose weight, but nothing worked,† is easily countered with, â€Å"Try this safe and proven method that returns results every time, risk free!† In this call to action example, you assure the reader by using the words â€Å"safe† and â€Å"risk free†, and give them hope by suggesting it's â€Å"proven† and â€Å"returns results†. Big problem. Big hope. Once you’ve established this pattern, end with your simplified call to action. â€Å"Start  now and lose 10 pounds in your first month.† Recommended Reading: How To Write The Best Copy Ever With Advice From Junk Mail So ... What Are Those Call To Action Words That Get People To Act? Is it possible that certain words get more conversions than others? It's a good question that has some research behind it- to an extent. So I took a look at five well-researched articles  to pull together a  big  list of call to action words that will help you get more email signups, trials, and sales. This data comes from five  researched articles, and even includes some words that have helped get as much as a  27% conversion rate from our own calls to action: Backlinko's research on building email lists Sprout Social's research on call to action phrases WishPond's research on words to use in call to action buttons Unbounce's research on call to action buttons Unbounce's research on conversion rate optimization 's research from our own landing pages and blog posts Now, many of these sources suggest  testing your own calls to action on your blog and website to see what words perform best with your audience. That is great advice you can put into practice  by using a tool like  Visual Website Optimizer. Start simple: Write two powerful calls to action you will A/B test against one another. Set up the test with Visual Website Optimizer. Give it a week and analyze the data. The results may surprise you, as they've done with us at . 54 Powerful Words To Test In Your #CTAs6 Call To Action Examples To Help You Write  Better CTAs Than Ever Call to action examples are everywhere, so where would you  start? I figured we'd take a look at a few  of the top companies in the world according to Fortune's 500 list (there has to be a reason they're so successful, right?), then dive in to some specific examples that are a bit more content marketing related. Let's do this. 1. Learn More With Apple Like the simplicity of their products, Apple  keeps their calls to action short, clean, and to the point. Learn more and Trade up to a new iPhone are unmistakable in letting Apple's  audience know exactly what they'll see after they click through the call to action. Apple  also doesn't clutter the design: There are clearly only two options to help their users focus on making a decision to click quickly and easily. Lesson Learned: Be clear and concise,  and position your call to action as the  obvious next step. 2. Save With CVS While the design is super busy compared to Apple's example (do I click on Save with Our App, App Store, Google Play, or on the phone itself?!), CVS focuses on the value proposition  in their call to action. Save with Our App  focuses CVS'  audience on the perceived benefit of using the tool, which connects into hope to resolve the dissatisfaction of spending so much money. The headline here- Unlock  extra savings  with app-only deals!- also suggests exclusivity, that you can only experience those benefits if you get the app. They also include the word exclusive in the description, which is a powerful motivator for the fear of missing out. Lesson Learned: Keep your design clean so your users know where to click. Brainstorm the value proposition to answer your readers' inherent question, "What's in it for me?" and tie that into your call to action. 3. Rely On The Visual Like Amazon Who said  you had to write a call to action? The behemoth Amazon focuses on compelling imagery to entice action. In this example, there is really no  traditional call to action that usually begins with a verb. However, Amazon does rock some powerful words with the visual: Now and Limited time offer. Talk about inducing urgency and appealing to the fear of missing out. The visual tells the rest of the story, helping  Amazon shoppers envision themselves in front of an amazing TV with a bowl of popcorn and a couple glasses  of champaign. Would you like to chillax like that, too? Heck yes, you would. And that's why the visual creates a powerful  call to action. It's noteworthy to mention this: Amazon doesn't even show the product they're selling (other than the remote) and focuses the visual mostly  on the experience  you'll feel when you click through the call to action to purchase it.  People don't buy products, they buy experiences. And that's why Amazon crushed  it with this call to action example. Lesson Learned: Literally show the pleasurable  outcome your audience will experience if they just click through your call to action. People don't buy products, they buy experiences. Include the experience in your #CTA.4. Code School Shows Calls To Action Don't Have To Be Super Formal Wondering how to apply calls to action into your blog posts? Write a post that helps your readers do something without you, then  when you can  help them  do it even better, let them know. Code School helps people learn how to code. So when they wrote a post called Why Python? that covered reasons to learn and use the language, they ended the post with a call to action to learn more through the courses Code School offers. The call to action appears as the last paragraph in the blog post, and invites readers to Check out a couple new courses. It's simple, informal, yet informational to teach their audience about the possibilities Code School offers to help their readers  improve. Lesson Learned:  Write a blog post that connects into your product or service. Then end the post  with an informal call to action to work  with you to resolve the problems you just outlined in your post and link to content that introduces  your offering. 5. Wistia Embeds Calls To Action In Videos Do you embed videos in your blog posts? With Wistia, you can add  a Turnstile into your  video  to collect email leads during video play, and you can also include a written call to action and link to related content at the end of your video. Turns out, you can also write a call to action right into your YouTube videos, too, if you're not a Wistia user. Anyway,  this call to action example shows up at the end of a video that explains one element about making post-product process simpler- something Wistia's audience cares a lot about. Wistia  then links to more information on the topic to help their viewers learn more about post-production- which is a part of the video process Wistia as a tool  can help make more efficient. The video appears in lieu of a traditional blog post header graphic. That  means Wistia's audience sees a video right away (which also likely boosts on page time and engagement quite a bit), Wistia shows their quirky brand personality, and they display a  strong call to action immediately. This is a great example of leading an audience deeper into the funnel  from inbound marketing  to demand generation content that positions Wistia as the solution to the problem. Brilliant. Lesson Learned: Strategically think about the next step to bring new users from inbound marketing into demand generation content that positions your product or service as the answer to a problem your audience is facing. Write  calls to action for all of your videos. 6. Create Content-Specific  Calls To Action Like Backlinko Have you seen blog posts that offer something free in exchange for your email address? Somewhere along the lines, marketers started calling those things content upgrades. And they are a super smart way to include a call to action in every blog post to turn the traffic you get into email subscribers. In this call to action example from Backlinko, Brian Dean includes a written CTA in the introduction of his blog post. That is brilliant  because a majority of your audience will read the first 100 words of your post, then maybe skim the rest. Anyway, this call to action is very smart because it relates specifically to the content at hand and not just a generic give-me-your-email-address kinda CTA. Brian relates directly to the challenge his readers want to resolve by writing Get More Email Subscribers, then he uses a powerful word with download. He also promises that what his readers will get behind the call to action will help them quickly execute the 17 strategies from this post, which is very important for the Backlinko blog in particular  because Brian  creates such long-form content. This way, he captures the interest of the too-long-didn't-read (TLDR) audience while also turning them into email subscribers. To top it off, Brian targets another call to action for the 20% of his audience that makes it through the entire blog post to the very end. This time, he lets the visual speak for itself with the power word download, and  includes the emotional word free to describe his  content upgrade. Lesson Learned: Include a  relevant content upgrade at the beginning and end of your blog posts to convert  traffic into email subscribers.  Use your call to action to appeal to the reasons your audience is already interested in the content, packaging a condensed and actionable guide behind the clickthrough. 6 #CallToAction Examples That Will Unlock Your #Creativity! #bloggingPut It All Together: How To Write A  Call To Action With A Compelling  Structure No matter what motivation you use (fear or hope), there are some common ways  that you should use when structuring your call to action. 1. Start with verbs. Verbs are the action words that make it clear to readers what you want them to do. Instead of saying, â€Å"Ready to get started?† simplify it to â€Å"Get started now† or â€Å"Start saving now†. Some verbs are stronger than others. This has to do with the cacophony of the word  (hard K, G, D  sounds) coupled with  the strength of the action suggested in context. The word â€Å"buy† feels stronger and more urgent than â€Å"purchase†. â€Å"Get your copy† is more cacophonous and powerful than â€Å"Download your ebook†. Starting with verbs means starting phrases and sentences, sure, but also the placement of links and call to action buttons. They come first (or nearly first) and should be prominent. Buttons to buy or sign-up should be above the fold, no scrolling required. They should be before the long chunk of explanatory text. Verbs are words of action, and that’s exactly what you want from your readers.2. Take it easy on filler words. Adverbs and adjectives can get in the way of the action you want your readers to take. You should have already done the work of convincing people to take the action before presenting your call to action  to them through blog post or landing page copy. Try your best to avoid words ending in -ly. â€Å"Click here† is better than â€Å"Click here quickly.† There are exceptions, though.  For example, you might hint at exclusivity by saying â€Å"Get your custom ebook now† instead of just â€Å"Get your ebook†. 3. Keep things simple and brief. Use words that are simple, common, and not too long. This isn’t because you think your reader isn’t smart enough to handle anything else, but because you’re trying to prod base emotions. You don’t want anything to get in the way of those simple emotions, particularly requiring readers to consider complex thought processes or scenarios which could distract them or lead them down a path of thought away  from taking action. Avoid buzzwords, jargon, and any word that feels â€Å"empty† and can be ignored by the reader. If you use enough ignorable words in your call to action, your entire call to action runs the risk of being ignored. Steps for a successful #CTA: verb  Ã‚  clarity  Ã‚  simplicity request.If you must use descriptive words, use simple and common words that are emotionally effective. This is no time to go crazy with a thesaurus and impress the world with your vocabulary. The language must not  get in the way of the emotional prodding you’re trying to achieve. Save your thinking words for your blog posts, and focus your call to action on words that are powerful persuaders. Remember simple, basic, and primal words- and not too many words overall- when you make the big request. 4. Make the request simple, too. It’s not just the language of the request that you need to make simple, but the request itself must be easy. One or two clicks to completion. As little pain as possible. If you need more information than a name and email, try to break it up so you capture that email first, get the user into the purchase or into their account, and then collect the rest later. The reason is that you don’t want to give your reader time to change their mind. I don’t know how many times I’ve been at a big box store and, because of too few checkout lanes available, seen people abandon full carts in line and walk out the door. It’s the same with your call to action. The more complicated you make it for readers to complete it, the more likely they’ll find a way to change their mind or forget the driving reason you just convinced them they needed to take action. â€Å"Buy now!† doesn’t feel like â€Å"now† if you make them fill out lots of information, answer a small survey, and click on a reply email to verify. That feels like buying later, and it brings into question the urgency you insisted was necessary to get a reader to take action.

Film Project Essay Example | Topics and Well Written Essays - 1500 words

Film Project - Essay Example The discussion below analyzes some important scenes in the two films thereby portraying the similarity and differences in the two. The two films have simplistic yet realistic plots. The last detail, just as the name portrays shows laxity in the operations of marines as an executive officer of the marine sends two petty officers Billy "Badass" Buddusky and Richard "Mule" Mulhall to escort a young convicted prisoner Larry Meadows who is facing eight years imprisonment. The two officers travel from Norfolk Virginia to Portsmouth New Hampshire as they escort the prisoner and put him in one of the most adventurous journey of his life. When they arrive in Portsmouth, the soldiers learn that the executive officer had to cover the detailed paperwork and that the two had not been sent on any mission, at least not according to the paperwork. Coming home, on the other hand, is a love triangle. In the film, Sally is a wife of a soldier, Bob Hyde. When Bob goes on a mission in Vietnam, Sally meets and falls in love with Luke Martin her former classmate and a soldier returning from Vietnam. The story shows the adverse physic al and psychological effects of war on the soldiers as the conflict between the three heighten. The summary of the plots shows some preliminary similarities in Hal Ashby’s works. Both plots show the lives of soldiers. While one can argue that the occurrence is coincidental given the independence of both scripts, Ashby employs similar features in building the legitimacy of the story line. He uses appropriate characters who possess the physique and mental alertness of soldiers. Characters enhance the success of a film. Characters should possess the appropriate traits that help bring out the best in the personality required for every character. In The Last detail, he uses Jack Nicholson as "Badass" Buddusky, Otis Young

Alternative Energy Resources Research Paper Example | Topics and Well Written Essays - 2000 words

Alternative Energy Resources - Research Paper Example The temperature level in the earth has critical role hence it cannot be produced in all the localities. Scientists have estimated that the amount of geothermal power present in the crust of earth is sufficient to fulfill the energy requirements of the world for upcoming many centuries. It is sustainable, cost effective, and reliable; and has the tendency to facilitate all mainstream energy units (Jorgensen 51). According to Ting (2011, p.230), the drilling interface for the production of this kind of energy is very expensive. The machinery and equipment required for the digging purpose cannot be afforded easily. The selection of appropriate place needs accuracy as drilling costs are too high. Governments’ intervention for this energy producing resource is essential as private bodies cannot solely bear its costs. Some countries like United States, Philippines, Ice land and Japan have taken serious measures to produce energy from this form. China is taking colossal steps in this regard too. The expense of machinery eventually effects on the consumers too thus people have to pay lot more than usual rates. Chevron Corporation has immensely invested in the geothermal production units. It is the largest private sector energy producing unit and has tremendously facilitated numerous consumers throughout the globe. The focus of the corporation remains to fulfill energy requirements of residents at all levels. Currently in United States more than 77 geothermal power electricity units are operational; producing approximately 3086 MW energy. The Geysers, California is the region where America’s largest geothermal production unit is installed. Philippines government and private sector has taken incredible... This report stresses that geothermal power is one of the safest forms of energy production expeditions. The energy requirements of all the countries can be easily fulfilled if geothermal energy units are incorporated. World would eventually progress rapidly and swiftly when energy shortfalls are eradicated. The machinery, equipment and team required for the plantation purpose of geothermal powers requires accuracy and precision. The costs of geothermal energy production are relatively higher than other forms of the energy producing models but it ensures long lasting success. The major constituent making geothermal prominent is the deduction methodology of this energy source. Since earth’s crust is the resource and also stores energy too, therefore there is no element of reserving it somewhere else. The independence by federal government of U.S to its respective states has brought significant outcomes. This essay makes a conclusion that moreover countries have to bear costs of this energy production unit once; it can fulfill energy requirements for upcoming numerous years. Researchers have elevated geothermal as the best method of energy production and have also discussed its economic factors too. In the inauguration of any energy producing reservoir costs have to be met. The amount is eventually spent annually or semiannually on the maintenance and up gradation of energy production models but geothermal guarantees long-lasting sustainability, reliability and cost effectiveness.